03
Feb 14

Is “curated” content the new normal?

noise

For the past couple of years I noticed that I like curated content more than raw content.  I know this because of the types of apps I use and the sites I frequent.  For e.g. on most days my first stop for news is google news and then my feeds in Feedly (I used google reader until it was decommissioned).

My interests are diverse and it is hard to keep up with a large number of sites.  If there is something out there that can help me stay in touch with my interests by sifting through all the noise, I am all for it.

I want to go to a few hubs of information and get what I am looking for.

The big companies and individuals with big ideas detected this trend a while ago and starting retooling towards this new reality.

Move towards curated content

I am moving more and more towards curated content… relying on experts (algorithms actually in most cases – more on that later) to help me get to best information.  Being a consultant myself, I want the best consultants helping me with the most important news, the best music from around the world, the best games, the best entertainment, the best restaurants, fun things to do in a city, etc.

I am moving to Apps/sites like Skimm (a delightful way to start the day by the way) and Inside. Or Alltop for whats trending…

I love Pandora but I am beginning to prefer Songza – which introduces me to delightful new music I would never hear but for the curators.

I like architecture and design of spaces and from various websites/blogs I find that I like Houzz better.

There is a clear move from all the big players towards surfacing content of interest from the noise generated by billions putting forth their thoughts of a number of issues – most mundane but some profound and interesting. Lately, there is more breaking news as people tweet from the location of historical events as they happen.

The constant stream of updates and tweeting and retweeting creates a cacophony in which noises I want to hear are lost.  The noise is deafening ….   Blogs like this being part of the pollution.

Facebook just announced Paper.

Google added Explore to Google+.

Jason Calacanis and team just launched inside.

My favorite curated content source is Feedly… it has all my feeds – content curated by me… hard to argue about the relevance of this information !

The next step will be to offer true experts who will personally ensure that you are getting what you are asking for.  This trend is already here in fashion.

When it comes to fashion – people need help. There are a number of Curated Fashion Sites on the internet today.  Better yet, there are personalized shopping sites that do more than help, they deliver (like fruit of the month club) a box with fashion that is selected specially for you based on your tastes and your profile.  The trunk club being just one of them.

But will you like the results?

I believe experts matter.  I find their inputs and first attempts to surface information of interest to me is useful.  It is a much better start that me having to sift through the information.  I know the information is biased therefore it is important for me to know who/what is behind the curation.  If I know the person or the methodology, I can appropriately deal with the information.  In most cases, I can fine tune what is shown by providing proper feedback on the results being presented.

It is no surprise that with the volume of information, most sites use algorithms to help in the process.  An algorithm that curates news is no Walter Cronkite but it still helps me and I can tune it further to my liking.  Many sites use simple ranking algorithm that floats news that is most talked about (the definition of talked about can vary from the number of likes, or comments, trackbacks, or tweets/retweets,  etc).  If there are topics that a large number of people are interested in, then I want to know about it. If nothing else then to be participatory in a water cooler conversation.

So who is more valuable in the future: the ones who create original content, or those who filter through the noise to curate the most valuable content?

While I do not see the spate of new apps as truly curating content, I am expecting that things will evolve.